Change is in the DNA of any successful company. This is the basic principle behind Asja’s growth. During the past 21 years, this attitude to change led the company to delve into advanced clean energy technologies. With the revival of the TOTEM, the world’s first micro-cogenerator, Asja recently took the last step in this process and entered the energy efficiency sector. The path of change continues: renewable energy will always be Asja’s core business, but it will be flanked by a new range of cutting-edge technologies and services.
To better communicate this new corporate mission and its dynamic and innovative nature, while maintaining its identity and gained brand awareness, Asja decided to update the design of the company logo. The new logo is intended to reflect the desire of looking towards the future; as Asja’s President Agostino Re Rebaudengo put it: “The cuts in the “A” letters do not represent a break with past experience, but outward openness and the sharing of new ideas and information, inside and outside the company, a fundamental process to keep growing and innovating”.
Even the web domain and email addresses have been involved in this process: from now on the new web address is www.asja.energy while the new email addresses no longer end with @asja.biz but with @asja.energy
>> Read the press release (in Italian)